Audience Test
Test one offer - a price, a claim or a message - on 2 or 3 audiences. Each run reads what each audience says on the web about offers like yours, then asks a panel of personas how they would respond.
Audience Test explained 🔰
- It tests one offer - a price, a claim or a message - on 2 or 3 audiences, so you see how each is likely to react before you launch.
- You enter the offer in your own words, its web page if it has one - only the first 3,000 characters of the page's text are used - and each audience in a sentence.
- Each run searches the web for what each audience says about offers like yours, then asks a panel of 8 personas per audience, such as an early adopter and a skeptic, how they would respond. You see how many would take it, what holds them back, every answer, the passages the panel read, and a write-up that names the change most likely to help with each audience.
- How often: a new or changed test is tested at the next hourly run if your limits allow it. After that it is looked at once a week, and tested again if your offer's page changed or the last run did not finish; Run now tests it again either way.
- Run now starts a run by hand, once a day across all your loops, and only while none of them is in the middle of a run. Your loops also share a spending limit; a run it holds back waits for its next turn.
- If 3 runs in a row fail, the loop pauses. Saving it again starts it again.
- A daily email sums up what your loops found - one email a day, and only on a day one of them found something. It is on until you switch it off - on a loop's page once the loop is part of your plan, or, if your plan includes Loops, on your dashboard.
- What it is not: a survey of real people or a forecast. Each result is a directional read from a small simulated panel.
- To stop it, use Remove this test. Its past runs are kept.
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